For small, brick and mortar businesses, signage is really important. It guides customers to the business location and prepares them for the experience within. If you are new in an area, a well-designed business front will attract people walking and driving by.
It’s a good idea to post pictures of your storefront on your website. This will help people who find you online to recognize your physical location.
Brand Promise
Signs should be well-designed and convey your brand. They should also be consistent with all your other promotional material. From your website to your business cards, your message should be consistent, direct, and understandable. It should also be different to the message of your competition.
An Online and Offline Presence
Today’s world is increasingly automated. A good online presence is necessary for every business that wants to be found and patronized. A website, or at a minimum a Facebook page, is part of today’s promotional tool kit. An online presence is part of today’s business world, but it is only a piece of the story.
If people find you online, that’s great, but if they go to your business and don’t find any signs outside, they probably won’t go in. Your virtual presence and your brick and mortar presence both serve a purpose. They need to be consistent and attractive to online visitors and people on foot.
Special Occasions
If your business is in one of the areas around Vancouver that has good shops and pedestrian access, look for special occasions and local events and community gatherings to create awareness for your business. Consider staying open during special occasions when you might otherwise be closed. This can be a great way to attract new customers.
Differentiating Yourself from the Competition
Good signage and strategically parked vehicles that have been wrapped with your business details are great ways to attract customers. The more different ways that potential customers encounter your name, the more likely they are to enter your business.
To attract business, use a variety of options to supplement your main signage, like window graphics, wall graphics, and vehicle wraps. Take pictures of your displays and what’s on special offer and upload them to
your website.
Tell people when there’s a special event in the area where your store is located. Keep it simple, informative, and consistent. You’ll be amazed at the results.
