There are many reasons why businesses turn to outdoor signage, from elevating brand presence to upgrading a storefront’s appearance. Undeniably, these signs are valuable, multifunctional tools that pave the way for new opportunities. But there’s more to designing and installing these signs than meets the eye.
Whether installing new signage or updating your existing signs, this article will provide insight into mastering the art of creating compelling outdoor signs. With these tips, you’ll be ready to team up with a professional sign company to make signs that provide the maximum impact for your business.
Remember Core Design Principles
Outdoor signage can be a beautiful artistic display that enhances the look of your storefront and the surrounding area. However, signs are also functional communication tools that deliver crucial information.
Working with an experienced designer is recommended to balance the aesthetic and practical applications of signage. Sign specialists can incorporate your vision for the sign’s look with principles that enhance its legibility. This is crucial for outdoor signs because people often view them from a distance, and they will be ignored if they are too difficult to read.
To maximize the impact of your sign, remember to:
• Use plain, sans serif fonts
• Have a high contrast between the background and font colours
• Keep the design focused and remove small details
Explore Illumination Options
Do you need your sign to deliver maximum impact 24 hours a day, seven days a week? It’s time to explore the possibilities of illuminated signs. Whether you select channel letters, lightbox signs, or backlit dimensional letters, brilliant LED lights will expand your sign’s visibility.
Not only do lights make it easier to see your sign, especially at night or in unfavorable weather, but they also make it more memorable. If you need a sign that effortlessly draws attention from passersby and makes an unforgettable impression, be sure to explore light-up outdoor signage for your business.
Plan the Installation Strategically
The installation site of your custom outdoor sign can significantly influence its impact. In many ways, planning a sign’s installation requires as much skill as designing and manufacturing it.
It is best to choose a location for your sign free of obstructions that could block its visibility. You’ll also want to ensure your sign can be seen from the primary foot and vehicular traffic routes. Pole, monument signs, and post and panel signs are most effective when placed next to roads or at the edge of parking lots. There, they can catch the attention of passersby and direct them to your store.
By working with a professional sign company that specializes in installation, they’ll provide a site assessment to ensure your outdoor sign delivers the maximum impact and drives customer traffic to your business.
Looking for “Outdoor Signage Companies Near Me”?
Contact Pure Image Signs and Graphics for compelling outdoor signage solutions that put your business on the map. Our local, full-service sign company provides businesses in Vancouver with innovative products that accelerate their marketing campaigns. Our talented team will collaborate with you to create a sign that aligns with your goals and makes an impactful impression on customers.
