What your customers see inside your store matters just as much as what’s on the shelf. 8 out of 10 shoppers make buying decisions based on in-store visuals. Plus, effective visual presentation can boost foot traffic by up to 23%. That’s where wall murals in Maple Ridge, BC, come in.
Vinyl wall murals are one of the most cost-effective and underutilized tools for reinforcing promotions, highlighting key products, and amplifying marketing. Find out how vinyl murals work in grocery stores, where to use them, and how you can install them in your store.
What Are Wall Murals (in the Context of a Grocery Store)?
Vinyl wall murals in a grocery store are large-scale graphics applied directly to a wall surface. You can install them in entryways, behind the deli or bakery counter, or in dedicated sections like produce or health foods. Some stores even use murals to define different areas, for example, creating a “local favourites” zone or for a seasonal display wall.
Vinyl murals are different from standard signage like posters or shelf signs. They’re much larger, longer-lasting, and designed to attract attention from across the store. Instead of just pointing something out, a mural helps tell a story or create a mood. Their large size and imposing presence make them a great tool for highlighting promotions.
The Science Behind Wall Murals
In a busy retail space, there’s a constant battle for customer attention. Wall murals influence how people shop. Large visuals are processed by the brain faster than text—about 60,000 times faster, according to research. That means a well-designed mural can get your message across instantly, even if someone is just passing by.
In fact, studies have shown that shoppers spend up to 20% more time in areas with strong visual merchandising. That extra dwell time can lead to more product interaction and higher sales.
Murals also help set the tone in a space. A bakery wall with warm-toned imagery of fresh bread, for example, does more than just look nice; it helps customers connect emotionally with the product.
Finally, you can also use murals to visually section off areas and give your store a more structured look. A produce section backed by a bright, farm-themed mural feels different from the rest of the store. It draws people in and helps guide their shopping path subliminally.
Strategic Uses of Vinyl Murals in Grocery Marketing
When designed correctly, vinyl wall murals can promote specific products, reinforce your brand, and even shift customer behaviours. Here are a few ways to put them to use:
Promoting Own Brand and Local Products
If your store has its own line of products, vinyl murals give you a platform to highlight them. You can show off how the products are made, share stories about local suppliers, or visually separate them from national brands.
Visual separation is key here. Take, for example, PC Express ‘No Name’ range of products; the ‘lack’ of branding and simple colours actually helps the products stand out on crowded store shelves.
It’s also a great way to showcase partnerships with local farms or food producers. A large wall graphic featuring the people behind the product can build trust and give your customers a stronger connection to what they’re buying.
Seasonal Campaigns
Vinyl murals can be designed for seasonal campaigns and swapped out throughout the year. Think fresh corn in August, pumpkins and pies in October, and Christmas and Hanukkah-themed visuals in December. A full wall mural by the front entrance or near a promotional endcap at an aisle helps anchor your seasonal merchandising.
A big benefit of wall murals in Maple Ridge? They take minutes to replace, are cost-effective, and don’t disrupt your operations, meaning you can replace them regularly.
Health and Wellness Messaging
More shoppers are looking for healthy options and clearer guidance on what’s good for them. Use murals in your produce, natural foods, or supplement sections to highlight key themes like “plant-based,” “gluten-free,” or “heart-healthy choices.”
Murals can help designate sections of the store for health and wellness products, and ‘separate’ them from more mainstream choices.
Telling Your Story
Murals can also reinforce your store’s values, especially if you’re a community-focused or family-run business. You can use murals to display team and owner photographs, present your mission statement, and tug at the heartstrings by showing how your store has served the community over its existence.
Finding the Right Wall Mural Installers in Maple Ridge, BC
Once you’ve decided to move forward with a vinyl mural, the next step is finding the right team to bring it to life.
Look for Experience in Retail Environments
Installing a vinyl mural in a grocery store isn’t the same as sticking decals on a storefront window. You need an installer who understands how to work around shelving, refrigeration units, uneven wall textures, and other fixtures.
Ask About Materials and Print Quality
Your installer should be able to walk you through the materials being used. For grocery settings, the vinyl should be durable, easy to clean, and able to handle varying temperatures (especially near produce coolers or hot food prep zones). Vinyls from suppliers like 3M and Avery are good examples of high-quality products that resist discoloration and warping over time.
Check Reviews and Insurance
It’s helpful if your installer carries liability insurance, though that doesn’t have to be a deal breaker. Also, check their ratings (Pure Image Signs and Graphics maintains a 4.9-star rating on Google) and reviews to understand how other businesses’ experiences have been.
Get a Detailed Quote (Not Just an Estimate)
A detailed quote should outline surface prep, printing, installation time, and any warranty or touch-up coverage. Make sure timelines and disruptions to store hours are discussed upfront. Ideally, your install should be done after hours or in stages to avoid interfering with prime shopping hours.
The Top Grocery Wall Mural Installers in Maple Ridge
It’s simple, Pure Image Signs and Graphics is one of the top signage teams that supports grocery stores and other large supermarkets in the area. We are a full-service sign company with years of experience supporting businesses like yours. Book a free consultation to discuss your needs and get an accurate quote fast.
