Lobby signs and reception signs are important because they are the first thing a visitor/customer sees when they walk into your place of business. And this sign speaks volumes about your company.
The look and feel of your lobby sign promotes who you are and sets the tone for what your customers can expect. Your lobby sign tells people about the quality of your organization. It can project a high-end image that is visible with only a glance.
Creating a Successful Lobby Sign
A successful lobby sign is true to your branding. Whether you choose to go with your corporate colors when displaying your lobby sign or go with a completely different look, the sign needs to use the main theme of your brand. It also needs to be the appropriate size for the space it occupies so that it does not overwhelm or appear gaudy by being too large. Nor should it underwhelm or obscure your brand.
At Pure Image Signs and Graphics, we work with you to ensure that your sign reflects what you want and what the space demands. Materials can be brushed aluminum or rusted metal or other materials, including plastic, foam or acrylic.
Dimension is also a consideration. Thin, flush mounted letters tend to look like they have been painted on the wall. Whereas 3-dimensional letters create depth, giving the letters some shadow to enhance the perception that the sign is substantial. If you decide to light the sign that will also increase impact. A well lit, 3-dimensional lobby sign can be stunning.
Things to Think About When Designing a Lobby Sign
At Pure Image Signs and Graphics, we use design practices that make your lobby sign resonate with your customers. A few things we consider are:
• Fonts – they need to be crisp, neat, and easy to read as well as consistent with any font already in use in your promotional material. Anything difficult for people to read is likely to be ignored.
• Size – we ensure that your lobby logo is sized correctly so that it perfectly fits the space allocated to it. Our team of professionals can make sure that a sign is well balanced and in proportion with the space it will occupy.
• Simple – All you need on a lobby sign is your logo and company name. If you have the room, it’s fine to incorporate a motto or tag line. Less is more and our team can help you achieve a clean look for your lobby sign.
Contact us at Pure Image Signs and Graphics to discuss your signage needs.
