You are taking the plunge and opening a new business. We have the design expertise that you need to ensure that your business is both successful and compliant.
Outdoor Signage
First of all, you’ll need to let people know you’re open. This is best done with well thought out, quality, outdoor signage.
Signage should never be an afterthought. So, be specific, keep it simple, and be sure to include a call to action.
Signs are advertisements. The best ads lead to a potential customer doing something. When you first open, you’ll get a lot of foot traffic from people curious about you. Consider using an outdoor sign, such as a sandwich board, to invite them for a treat, or a coffee, during which they can get to know what you’re selling.
Outdoor signage needs an effective branding message to draw customers in. It should also tell the potential visitor something about what to expect once inside. Whether you are running a bakery or a Dojo, it should be clear from the outside.
Informational Signage
Once inside, you’ll want to give you customers a way to navigate your store. This type of signage is informational, also called directional, departmental, organizational, or wayfinding signage.
Directional signage tells customers where to find things and work best when they are concise, easy to read, and readily understood.
“Order Here,” “Pick Up Here,” “Restrooms,” “Day Old Baked Goods,” “Exit,” and “Watch Your Step” are all examples of Informational Signage.
Thinking about signage ahead of time helps you to organize your store systematically. Making your internal structure customer friendly will encourage return visits. A maze of afterthoughts will not.
Persuasive Signage
Influencing customer choices through language and or attractive imagery is known as persuasive signage. Whatever the promotion, it should be easy to get to and understand what’s being offered.
Persuasive signage may use seasons or holidays to feature specials. Whatever your business, some persuasive signage will help attract customers and keep them interested.
Mats
Customized mats are a wonderful idea for your store. They are not only for safety and cleanliness (they are great for keeping your store cleaner in bad weather), but also for promotional and informational purposes as well. They can simply feature your logo, or be used for directional wayfinding throughout your store.
Look at your store with fresh eyes. Pretend that you are a first-time visitor.
What’s clear? What’s not? Is your brand consistent? Does everything from your outdoor signage to your website leverage what you do? If the answer is yes, you’re on the road to success. If the answer is no, get in touch with Pure Image Signs and Graphics, and our design experts will be glad to help you.
