Are you thinking about adding exterior building signs to your business? If you don’t already have a strong exterior sign, now is the time to think about rebranding your company. Proper building signage can have a significant impact on your foot traffic. Building a brand in your community is easier if you have a strong commercial sign that everyone can see. If you are on the fence, here are five reasons building signs are the best way to advertise your business.
1. Outdoor Building Signs Establish Your Brand
While all marketing efforts should help your company build its brand, exterior business signs help establish your brand within the community. Many people still judge a book by its cover or, in this situation, a store by its sign. High-quality building signs will instantly attract customers and create more foot traffic, while a generic sign or vinyl lettering is much easier to simply walk or drive by. If you want to position your brand as a leader in the community, it needs to look the part.
2. Create a Competitive Appearance
Whether you own a new grocery store or a small restaurant downtown, you know exactly who your competitors are within your physical space. Creative signage and banners that speak immediately to customers will help distinguish your business from competitors. Not only do you need a commercial building sign, you need one that’s better than any other on the block. People will notice, and it will reflect in your traffic.
3. Utilize Building Signs to Extend Your Audience
One of the top reasons exterior signage is so effective is that it cannot be ignored. Most companies heavily consider where their target customer consumes media: radio, TV, billboards, online, etc. What they fail to think about are the customers that are literally already in front of their business. While your audience may be spread across the various marketing channels, they are all on the road driving by every single day. Don’t miss the customer base right in front of you; create dynamic building signs and force them to look your way.
4. Market Your Business 24/7
Carrying on that thought, you have to pay for marketing space to appear in any other traditional marketing formats, but your building signs are a one-time expense that allows you to market your business 24/7. If you go with backlit or outdoor building signs with LED lighting, your signs will always be advertising your business. No other form of marketing can offer this type of coverage.
5.Gain Impulse Buyers With Dynamic Exterior Building Signs
Finally, dynamic business signs also allow you to reach impulse buyers, who likely make up a large part of your brick-and-mortar traffic. Dozens of marketing studies show that about 50% of all consumers buy items on impulse, so give them a reason to enter your doors. Outdoor signs that advertise sales, new products, and deals are great ways to attract consumers into your doors.
Are you ready to take advantage of the many benefits of outdoor building signs? Contact Pure Image Signs & Graphics to talk to our staff about creating your own.
