At Pure Image Signs and Graphics, we enjoy helping businesses come up with the perfect design for their store. A good sign, correctly installed, allows customers to quickly identify your business and differentiate it from nearby competition.
Here are some of the things we address when working with you to create the perfect outdoor sign for your business.
Brand Consistency
Your logo, along with the colors, font(s), and style of your storefront sign should always be consistent with your overall branding. This helps customers to recall you¬¬¬¬¬¬¬ and to recognize your business across different types of media. For example, what happens when you see yellow arches anywhere in the world?
Outdoor Sign Content
Along with brand imagery, well-designed signage uses an easy-to-read font for your name. Consider adding a tag line, too, if you have one. For instance, say you are opening a store that sells flowers. Your tag line or slogan may be: “Fresh Daily.” We can make this appear under your name on your sign, immediately differentiating you from competition who may be offering the same thing, but are not saying it loud and clear to potential customers.
Outdoor Sign Size
Especially for small businesses, it is very important that your sign be large enough and well placed so that customers can easily see it. Factors that we encourage our clients to consider when thinking about the size of a sign are:
1. Cost – how much can you spend? This is also a factor in the overall design of the sign, the type of materials used to make it and the costs associated with installation and maintenance. We can help you make the most of your signage budget.
2. Location – where the sign is to be installed is also a factor. If your budget calls for a smaller sign, for example, the positioning of the sign and how the sign is installed is critic
al. We also have installation know-how to ensure to avoid making an outdoor sign an obstacle rather than a source of information.
3. Visibility – we will determine the logistics necessary to make your sign the most visible and consider those logistics when creating the design so that it is highly visible to customers.
Any business with a physical location needs an outdoor sign that sets the tone for your business and invites people inside. It is often the first thing a customer sees. At Pure Image Signs and Graphics, we take the time to custom make perfect sign for your business.
If you are in the Vancouver area, particularly Maple Ridge, Pitt Meadows, Langley, Port Coquitlam, Port Moody, Coquitlam, Burnaby, and Surrey, contact us today so we can be of service. Get in touch with us at (604) 409-8040 or email [email protected].
